Brief
Work alongside the Superdrug team to create reactive, trend-led beauty content that kept the brand at the centre of online conversation and showcased key product launches.
Idea
Leaning into trending sounds, seasonal moments and viral beauty aesthetics, every piece of content was designed to feel creator-first rather than brand-first, helping Superdrug remain culturally relevant in a fast-moving category.
Results
- Reactive social content across multiple campaigns.
- Creative support on seasonal product launches.
- Social-first beauty content aligned to Gen Z trends.
Role
Content Creator | Social Strategist