Brief

Develop ongoing monthly social content to position OXO products as everyday kitchen heroes through simple, relatable recipe-led storytelling.

Idea

Rather than focusing on product features, the strategy centred around showing OXO products naturally integrated into recipes people genuinely wanted to recreate, making the products feel essential rather than advertised.

Results

• Monthly content calendars.
• Recipe development.
• Copywriting.
• Content creation.
• Organic social strategy.

Role

Social Strategist | Content Creator | Copywriter