LYNX
Brief:
Manage Social media and community management on the Lynx UK instagram, Twitter and Tiktok
Idea:
Tasked with creating a viral TikTok campaign for Lynx Africa’s Christmas launch—without any budget—I pitched a concept that combined authentic user-generated content with UK Gen Z influencers like Aitch, Chunkz, and Calfreezy. By tapping into a trending TikTok format, we successfully boosted brand awareness and engagement during the festive season.
Results:
During my time working on this account, I kickstarted the Lynx TikTok account and we had multiple viral videos from concepts I surfaced, including:
This resulted in 60K followers on TikTok during my time managing the account (November 2021-May 2022).
Role:
Creative Director
Links: