Brief:
Working with renowned global agency - Golin - to bring life to their business communications across the Ferrero Group. Highlighting initiatives and strides in sustainability, ingredients sourcing, careers and impact of the Global Brand known for household names including: Nutella, Kinder, Ferrero and many more.

Idea:
Moving away from ‘stuffy’ corporate comms and finding creative ways to activate communications to both B2B and B2C audiences across Instagram, LinkedIn and Facebook.
Working with design teams to implement a feed design that blends across multiple posts to ensure a consistent look and feel.

Results:
Drove recognition of impact behind the Global business, as well as local market activations in the UK and an increased visibility of Family-run business.

Role:
Social Media Consultant

Links: Instagram