Brief

Launch Dr Pepper Cream Soda by encouraging audiences to embrace their weird side through playful public activations.

Idea

As "Dr Dairy", I challenged the public to complete unexpected dares and interact with the campaign in real life, creating entertaining content that embodied the campaign's "Get Weird" positioning.

Results

• Product launch campaign.
• Live experiential activation.
• Public engagement.
• Creator-led content production.

Role

Creative Consultant | Content Creator