Brief

Support Dove's global partnership with FIFA by creating social-first campaigns that championed confidence, body positivity and encouraged more girls into sport across multiple international markets.

Idea

From creator trips in Miami and New York to reactive match-day content, competitions and community management, the campaign focused on celebrating women's football while staying true to Dove's purpose-led positioning.

Results

• Multi-market campaign support.
• International creator activations.
• Reactive social strategy throughout the tournament.
• Competitions and community engagement across Instagram and TikTok.

Role

Creative Brand Consultant | Campaign Strategy | Social Media | Community Management