Brief
Boldspace partnered with me to create employee-generated content for CreditSpring, helping the brand feel more human and approachable across social channels.
Idea
The aim was to move away from traditional corporate content in favour of authentic, creator-style storytelling that showcased the people behind the brand and built stronger connections with audiences.
Results
- Planned and captured employee-generated content.
- Produced social-first video assets.
- Helped evolve CreditSpring's approachable brand presence.
- Delivered creator-led storytelling for organic and paid social.
Role
Content Creator | Creative Consultant | EGC Specialist