Brief

Attending Cannes Lions as both a creative and strategist, I immersed myself in the latest conversations shaping marketing, social media and culture while documenting the festival through a social-first lens.

Idea

Beyond the networking and keynote stages, Cannes became an opportunity to uncover emerging trends, connect with inspiring founders and agencies, and bring fresh thinking back into client work throughout the year.

Results

• Live event content creation.
• Trend reporting and industry insight.
• Brand and agency networking.
• Social-first storytelling throughout the festival.
• Inspiration that directly informed client strategy and creative campaigns.

Role

Creative Brand Consultant | Live Event Coverage | Trend Spotting