Brief

Uprated brought me in as an extension of their creative team, supporting a portfolio of household brands with social-first strategy, creative concepts and always-on content. Working across multiple clients simultaneously, I helped transform campaign objectives into engaging content that balanced creativity with commercial impact.

Idea

From launching Revlon Hair Tools to building monthly content ecosystems for OXO and Homepride, every project started with understanding how audiences actually consume social. My role was to develop scroll-stopping ideas, social calendars and copy that felt native to each platform while staying true to every brand's unique voice.

Results

• Delivered monthly social strategy across multiple FMCG brands.
• Led content calendars, creative concepts and copywriting.
• Supported product launches for Revlon Hair Tools.
• Developed ongoing social content for OXO, Homepride and Hydro Flask.
• Conducted social media audits and strategic recommendations for Hartley Botanic.

Role

Creative Brand Consultant | Social Strategy | Creative Concepts | Copywriting