Brief

Join the Boots Opticians team to strengthen their social presence and establish the brand as a more prominent voice within the optical category. Specifically helping to launch their “See What’s Possible” podcast across YouTube and social, hosted by Myleene Klass MBE with guests who have spoken with honesty about the experiences that shaped them: life-changing injury, late diagnoses, chronic illness, grief, ambition and identity. From Milly Pickles and Christine McGuinness to Stephen Frayne (formerly Dynamo), these are stories about finding a way forward when life takes an unexpected turn — and what it really means to keep going. 

Idea

Working closely with agency partners, I developed content pillars, annual strategy and creative direction that balanced educational content with engaging social storytelling to modernise the brand's presence.

Results

• Annual content strategy.
• Content pillars.
• Agency collaboration.
• Organic social direction.
• Ongoing consultancy.

Role

Social Strategy Consultant