Brief
Capture the launch of K18's Silver Shampoo through premium event coverage and creator-first content from an exclusive salon activation.
Idea
Content blended elevated product cinematography with authentic event storytelling, giving audiences a behind-the-scenes look at the launch while maintaining K18's premium aesthetic.
Results
- Event coverage.
- Product launch content.
- Creative direction.
- Social-first storytelling.
Role
Content Creator | Creative Direction