Brief

Lead monthly social planning for Revlon Hair Tools, supporting the launch of hero products through always-on content and campaign activity.

Idea

From the Volumiser Glow launch to tying product storytelling into Netflix's The Spa Weekend, content combined trending beauty formats with educational styling tips to drive awareness and consideration.

Results

• Monthly content calendars.
• Creative concepts.
• Copywriting.
• Product launch campaigns.
• Multi-platform content strategy.

Role

Creative Consultant | Social Strategy | Copywriting