Brief
To launch Dove UK's Instagram and TikTok partnership with Netflix's Bridgerton Season 4, bringing the worlds of beauty, culture and entertainment together through a fully social-first campaign. Working alongside the team behind one of the world's biggest beauty brands, I supported the launch of a bespoke pop-up experience at Battersea Power Station.
Idea
The goal was to translate a large-scale experiential activation into content that felt native to social. From trend-led TikToks and behind-the-scenes storytelling to creator-inspired formats and launch-day coverage, every asset was designed to capture the excitement beyond the event itself and encourage audiences to join the conversation.
Results
- 50+ bespoke content assets delivered across Instagram and TikTok.
- Launched Dove UK's new social presence around the partnership.
- Covered live activation at Battersea Power Station.
- Created reactive, trend-led content designed for the UK audience.
- Supported launch of new Dove product range.
Role
Creative Brand Consultant | Social Strategy | Content Creation | Live Event Coverage