Brief

I supported a growing portfolio of challenger brands through social strategy, content creation and creative direction, helping businesses tell stronger stories and build meaningful communities online.

Idea

Whether capturing handcrafted food content, documenting London's design scene or bringing hospitality brands to life, every brief focused on creating authentic, people-first content that reflected each brand's personality rather than following trends for the sake of it.

Results

• Developed social strategies across multiple challenger brands.
• Produced lifestyle, hospitality and food content.
• Directed brand storytelling and content creation.
• Worked across Purdy & Figg, Bankside London, V&A Museum, OAF, Moving Mountains and other emerging businesses.

Role

Creative Brand Consultant | Content Strategy | Content Creation