Brief:

The brief was to monitor Simple’s organic social channels, managing inboxes and actively engaging with key subcultures in the beauty and skincare space to boost brand recognition and strengthen community presence.

 

Idea:

We partnered with singer and radio presenter Mollie King to bring our brand message of kindness to life through an engaging Kindness Generator campaign, encouraging followers to spread positivity and drive meaningful interaction across our organic content.

 

Results:

This generated close to 400K engagements across Instagram and Twitter, with a small amount of paid budget to boost the campaign to optimised target audiences. We also increased our following by roughly 11K users, and had close to 900 clicks on our hashtag #choosekindness.

 

Role:

Social Media and Community Manager on the simple UK instagram and Twitter

 

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