Brief:

I was brought in to bring a UK tone of voice and perspective to previously Google-translated copy and concepts being produced out of Germany. From here, I have successfully increased the engagement rate from an average of 30 likes per post to now roughly  65 (over double).

 

Idea:

• Researched small businesses and highlighted them on our platform to drive organic engagement through emotive storytelling — like this lovely Reel with MADLUG.
• Contributed to the wider 2023 strategy, including headings and sub-lines for a UK test campaign focused on inserting the PayPal brand into everyday relatable moments.
• Restarted a dormant Twitter account with highly engaging community tweets — including a fun emoji-led concept.

 

Results:

1.3 Million accounts reached in the past 3 months.

27.5K total followers. +3.2K increase in 1 year. 

6K accounts engaged in the past 3 months.

 

Role:

UK copywriter and creative strategist for the UK instagram and Twitter