Brief:

Our A-list talent, Troye Sivan, has produced three exclusive remixes of his latest hit, Honey, each inspired by the three new Magnum flavors: Euphoria, Wonder, and Chill.

Our goal was to make these tracks trend across social media, encouraging users to create content featuring the sounds, while promoting our freshest flavors on the ground with some of pop culture’s hottest names.

 

Idea:

The event was split over two days, on the first day  the idea was to have a big magnum afterparty on Cannes Film Festival beach where we invited a tonne of Macro-Influencers to come and get their fill of ice cream while taking photos at our iconic venue. We finished up with a huge party at the end of the night with DJs and dancers alike. 

 

The second day was our A-List day, where we rolled out the chocolate-brown carpet for our celebs to get papped with their favourite flavours. 

A surprise appearance from Charli xcx, a Q&A with rock-royalty Iggy Pop, performances from the likes of Justice, MIKA and Pierre Garnier, and Kelly Rutherford going viral on TikTok for saying the iconic 'XOXO, Gossip Girl'. 

 

Results:

Our top-performing content now sits at: 8.2 Million Views, 217K Likes and 560 comments. 

 

Role:

Social media manager 

 

Links:

Instagram