Brief:

The brief was to work with influencers throughout the entire campaign, sending them on adventure cruises with Hurtigruten to change the perception that cruises are only for older travellers and show they’re ideal for young adventure seekers.

 

Idea:

I sourced the best travel creators, set them up with clear content briefs, planned their epic trips, then gathered their amazing footage—all while crafting a smart rollout plan to share the magic across paid and organic channels.

 

Results:

The content generated from these creator trips resulted in:

+200% increase in following 

+17% increase in engagement rate 

Increased visibility of the Hurtigruten Exhibition branch, driving more clicks and sales of their adventure packages. 

 

Role:

Social media Lead

 

Links:

YouTube