BOOTS
Brief:
Boots brought me in-house as their go-to content creator and social media consultant — helping shape both paid and organic strategy for some of the biggest moments in the retail calendar. From Christmas sparkle to summer glow-ups (with a little Easter pastel in between), I worked across campaigns to make sure every scroll stopped, every story popped, and every moment felt very Boots.
Idea:
The aim. To bring Boots’ biggest campaigns to life from concept to creation — thinking up bold ideas, directing and shooting content with a socially native lens, and tapping into beauty trends Gen Z actually care about. From celeb-backed product drops to standout in-store events and premium activations, everything was designed to feel fresh, elevated, and made to stop thumbs in their tracks.
Results:
Created trending content in line with WICKED, showcasing brand partner products with r.e.m beauty, O.P.I and Shark Ninja, now on 93K organic impressions.
Attended the Boots Christmas Showcase documenting the event as well as working with talent, utilising trending sounds.
Worked with talent on in-store experiences including WILD Deoderant and Bayliss & Harding.
Created the top-performing paid content of the whole Black Friday campaign across the business:Â
worked with multiple brands on product launches and trending content:
Helped create content for a Christmas-themed AR filter:Â
10 Million Impressions
10 Million Reach
21K Clicks
0.20% Click Through Rate
Role:
Content creation and paid ad specialistÂ
Links: