Brief:

Amicable is a forward-thinking divorce and separation service on a mission to make breakups kinder, more human, and less taboo. Our brief was to create relatable, thumb-stopping content that opens up the conversation around divorce — a topic often seen as off-limits. Through street interviews and vox pops, we brought real voices to the forefront, capturing honest, funny and heartfelt perspectives from the public. By meeting people where they are (literally), we aimed to normalise the conversation, challenge stigma, and show that separation doesn’t have to be bitter — it can be respectful, mature and even empowering.

 

Idea: Street interview and Vox pops 

 

Results:

Street interviews offered a social-first, engaging way to spotlight a topic often left behind closed doors — traditionally handled by solicitors and weighed down by negativity. We brought fresh, positive energy to the streets of London, breaking the stigma around separation by sparking open conversations and raising awareness in a relatable, human way

 

Role:

 Content creator and social interviewer

 

Links:
Instagram