TWIX
Brief:
Drive awareness and sales
Idea:
Twix launched a Two Is More Than One (TIMTO) campaign where we were tasked with working with both Olly Alexander and Pete Wix to bring the campaign to life on social through clever mechanism and collab opportunities on Instagram.
Results:
Achieved strong results for Twix through a 45-day campaign, driving a total Facebook reach of 38 million, 122K page engagements, and 12K new Instagram followers. The campaign generated 894 post impressions across platforms, 3K reach and 117 organic engagements on Instagram. Positive sentiment accounted for 16.5% of hashtag mentions, with over 70% remaining neutral—demonstrating broad visibility and audience interest.
Role:
Creative & Content StrategyÂ
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